Pay per click software > Tradeshows: Sales leads or branding?

I recently attended a tradeshow. I discovered a lot of very poor leads, mainly people wanting new ideas to grow a business (but not ready to purchase or not the decision maker) and A LOT of souvenirs grabbers.

What the hey?! Does it really help us brand our company?

August 21, 2008 | Unregistered CommenterTier1bid