<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 09:07:26 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Bid Management: Pay per click software</title><link>http://www.tier1bidmanagement.com/bid-management/</link><description></description><lastBuildDate>Wed, 07 Jan 2009 20:49:50 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>3 Great PPC Management Tools</title><category>PPC Management</category><category>bid</category><category>bid management</category><category>paid</category><category>pay per click software</category><category>ppc</category><category>search</category><category>tool</category><dc:creator>Tier1Expert</dc:creator><pubDate>Thu, 17 Jul 2008 20:37:43 +0000</pubDate><link>http://www.tier1bidmanagement.com/bid-management/2008/7/17/3-great-ppc-management-tools.html</link><guid isPermaLink="false">262755:2642728:2090598</guid><description><![CDATA[<p><strong>Hey <a href="http://en.wikipedia.org/wiki/Marketeer">Marketeer</a>!<br /></strong><br />I created this site because if you're like me, you have been around the<a href="http://www.alexa.com/search?q=automated%20bidding"> Automated Bidding</a> block a few times. As a former <a href="http://en.wikipedia.org/wiki/Search_Engine_Marketing">SEM</a> manager responsible for important client <a href="http://en.wikipedia.org/wiki/Pay_per_click">pay-per-click </a>campaigns, I found it extremely frustrating investing time and money in the wrong bid optimization tool. So, I have created this website of companies that I feel in my opinion are the best.</p>
<p><strong><span style="font-size: 150%;">The three <a href="http://en.wikipedia.org/wiki/Search_engine_marketing">SEM</a> PPC Bid Management companies I recommend:</span> </strong></p>
<ul>
<li><span style="font-size: 80%;"><strong><a style="font-size: 200%;" href="http://www.searchforce.com/">SearchForce</a></strong></span> Compared to a few other <a href="#">SEM</a> technology companies, I found the bid management piece was very sophisticated, I reached my target goal the quickest and seen a significant decrease in cost. They have a few other tools that assist with campaign management.&nbsp;</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><span style="font-size: 150%;"><strong><a href="http://searchignite.com">Search Ignite</a></strong></span><a> </a>Although I didn't test this tool it was very straight forward and they support quite a few search engines.They have their own tracking mechanism and campaign management as well.&nbsp;</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong><a style="font-size: 150%;" href="http://www.clickable.com/default.aspx">Clickable</a>&nbsp;</strong> I am sure you are wondering about this one. When I first heard of this company, I was curious and unsure. So, I had a demo. It is a very impressive user-friendly software, they do not have bid optimization however, I would strongly recommend this company to a SMB or a medium size company that does not believe in technology, it is an apple like application that can make creating, editing, campaigns, ad groups, keywords an absolute breeze.</li>
</ul>
<p>&nbsp;</p>
<p>If you would like your company to be listed, send me an email I will review all info before posting.</p>]]></description><wfw:commentRss>http://www.tier1bidmanagement.com/bid-management/rss-comments-entry-2090598.xml</wfw:commentRss></item></channel></rss>